“Like Agege Bread, He Rose! Happy Easter.” This was the short offensive message Sterling Bank Plc sent to its customers during Easter celebration.
The message many of the bank’s customers said they really find offensive and insensitive, has since drawn the attention of the Advertising Practitioners Council of Nigeria (APCON).
APCON, the advertising regulatory body, has therefore, vowed to sanction Sterling Bank Plc, headed by Managing Director/CEO Abubakar Suleiman accordingly, for comparing Jesus Christ with ‘Agege bread.’
In the statement signed by APCON’s Registrar/Chief Executive, Dr. Olalekan Fadolapo, it was stated that,
“The Advertising Practitioners Council of Nigeria (APCON) has observed with displeasure the insensitive and provocative Easter celebration advertisement by Sterling Bank PIc which compared the resurrection of Christ with Agege Bread.
“The distasteful advertisement was neither submitted nor approved for exposure by the Advertising Standards Panel (ASP), the statutory Panel charged with the responsibility of ensuring that advertisements conform with the prevailing laws of the federation as well as the code of ethics of Advertising in Nigeria.
“APCON will take necessary actions to ensure that Sterling Bank is sanctioned for the exposure of such offensive advertisement according to law, and that no religious belief or faith is ridiculed or any blasphemous advertisement exposed in any guise.”