The management of Sterling Bank Plc has considered it fit to promptly apologize for the offensive and blasphemous Easter message sent to its customers during the festive season.
Sterling Bank had earlier wrote in the Easter message sent by the Bank to its customers that: “Like Agege Bread, He Rose! Happy Easter.”
The message however, did not go down well with many of the Bank’s customers but so other millions of Christian Nigerians who found the message insensitive and offensive.
To this end, Sterling Bank Plc said in another advert that, “… let the one who has never sinned throw the first stone. Forgive our recent errors, we sincerely apologized. Forgive us in the spirit of Easter!”
Recall that, in a quick reation to Sterling Bank’s blasphemous Easter message, the Advertising Practitioners Council of Nigeria (APCON), in a statement signed by the Registrar/Chief Executive, Dr. Olalekan Fadolapo, had said, the Bank will be sanctioned accordingly for the distasteful, insensitive, and offensive advert.
APCON statement had read:
The Advertising Practitioners Council of Nigeria (APCON) has observed with displeasure the insensitive and provocative Easter celebration advertisement by Sterling Bank PIc which compared the resurrection of Christ with Agege Bread.
“The distasteful advertisement was neither submitted nor approved for exposure by the Advertising Standards Panel (ASP), the statutory Panel charged with the responsibility of ensuring that advertisements conform with the prevailing laws of the federation as well as the code of ethics of Advertising in Nigeria.
“APCON will take necessary actions to ensure that Sterling Bank is sanctioned for the exposure of such offensive advertisement according to law, and that no religious belief or faith is ridiculed or any blasphemous advertisement exposed in any guise.”